Cupcake Babies founder wins coveted prize

A Belgian mum's novel solution for bathing babies has helped her scoop Creative Young Entrepreneur of the year award from the Luxembourg Junior Chamber of Commerce.

Alexandra Kerckhof created the cupcake baby bath, an inflatable and portable bath that fits easily into a sink, to take the back-ache out of bath time.

“You have to adopt an acrobatic position and you have a hard time enjoying it because you're worried that the baby will slip. I wasn't the only one facing these problems,” Alexandra said when wort.lu interviewed her in 2012.

“I said there has to be a solution or way of bathing the baby and being comfortable as well.”

Alexandra, who moved to Luxembourg in 2003, quit her job in the financial sector when she had her second child, later launching Cupcake Babies.

Her project found favour with the jury, who awarded Alexandra at a ceremony on Wednesday. It marks the first time a woman has won the main prize. She was joined on the podium by Alex Panicou, (Malinshopper.com) and Cyrille Gerhardt (Smell Marketing)

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