Lego to drop Shell partnership bowing to Greenpeace pressure
The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.
(AFP) The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.
Announcing the decision to stop the multimillion dollar marketing deal, which includes Lego sales in Shell petrol stations around the world, and Shell logos on the toys, Lego chief executive Joergen Vig Knudstorp said "we do not want to be part of Greenpeace's campaign".
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