Satellite firm gets new look

(JB) Luxembourg-based satellite operator SES SA is to undergo an image make-over in a bid to boost growth.

The firm today presented a new logo and brand identity at the inauguration of the IBC fair, in Amsterdam, one of the most important events in the satellite industry calendar. The new look forms part of SES SA's expansion strategy and focuses on enhancing the presence of the firm name and logo.

The aim is to make it a household name as it expands its presence throughout the world.

SES president and CEO Romain Bausch said: “The new visual concept of our brand will accompany our efforts to grow the business and develop a single customer interface, which will strengthen our proximity to them and our links with industry.”

SES SA is making significant investments to expand its current fleet. Ten new satellites are expected to be launched by the end of 2014 to serve burgeoning markets in Latin America, Africa, the Middle East, Asia Pacific and India.

SES Global will increase the capacity of its fleet by 23%, compared with 2010.

It continues to play a crucial role in the home entertainment fields, transmitting more than 5,900 TV and radio channels around the world, 1,000 of which are transmitted in HD.

SES currently boasts 47 Satellites serving 245 million households around the planet.