Business television for Luxembourg

(CS) Business magazine paperJam is launching a TV channel on P&T and the internet on November 15.

The magazine, published by Maison Moderne, is dedicated to business and already features a multimedia approach, with a comprehensive website, newsletter and iPad app. A membership business club is also part of the brand, offering a wide selection of business talks and events.

The additional television channel will give readers of the magazine a chance to delve into business-related content from the comfort of their couch.

In an interview with the magazine, Maison Moderne founder and CEO Mike Koedinger highlighted that the channel was only an addition to the 11 years worth of publishing experience paperJam already has under its belt, reaching between 40,000 to 50,000 people in Luxembourg and the greater region on a daily basis.

The TV presence will also be a chance to test new ground by getting to know the format and how best to work with it, as Koedinger states.

PaperJam TV will first broadcast on P&T channel 49, as well as being available on demand on the magazine's website. Plans are underway to make the TV content available on the iPad.