Culture & Life

Iceland v Iceland - UK supermarket hits back in name row

British supermarket Iceland on Friday hit back at Iceland the country after Reykjavik said it was suing the retailer over use of the Nordic nation's name.

26.11.2016

(AFP) British supermarket Iceland on Friday hit back at Iceland the country after Reykjavik said it was suing the retailer over use of the Nordic nation's name.

The frosty response came after the government of Iceland complained Thursday that the British supermarket had "aggressively pursued and won multiple cases against Icelandic companies" that use the word "Iceland" as part of their name or trademark -- even in completely unrelated industries.