No break for Nestlé as Luxembourg court rejects Kit Kat claim
Swiss food giant Nestlé failed earlier this week in a bid to get the EU's top court in Luxembourg to let it trademark the shape of its four-fingered Kit Kat chocolate bar in Britain.
(AFP) Swiss food giant Nestlé failed earlier this week in a bid to get the EU's top court in Luxembourg to let it trademark the shape of its four-fingered Kit Kat chocolate bar in Britain.
The European Court of Justice, in Kirchberg, said Nestlé had to prove consumers could identify the wafer snack by its appearance alone, without markings or labels bearing the Kit Kat name.
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